Core Service • Authority Building

Citation Building &
NAP Consistency

Build authoritative citations across the web that signal legitimacy to Google and expand your digital footprint. Consistent NAP is the foundation of local SEO success.

50-100+
citations needed for competitive local markets
99%+
NAP consistency required for maximum trust signals
Critical
trust signal that Google uses to verify your business

Why Citations Are Essential

Citations are mentions of your business name, address, and phone number (NAP) across the web. They're how Google verifies that your business is legitimate and operates where you claim.

Think of citations as digital references. The more high-quality directories that list your business with consistent information, the more Google trusts that you're a real, established business worthy of ranking.

Most businesses have inconsistent citations scattered across the web—different phone numbers, misspelled names, old addresses. These inconsistencies confuse Google and actively hurt your rankings. Citation building isn't just about quantity—it's about quality and consistency.

What You Get With Citation Building

  • 50-100+ authoritative citations built
  • 99%+ NAP consistency across the web
  • Stronger local search authority
  • Increased trust signals to Google
  • Expanded online discoverability
  • Protected from citation decay
Our Process

Complete Citation Management

Systematic building, cleanup, and monitoring for maximum authority

Comprehensive Citation Audit

We scan 100+ sources to identify all existing listings, duplicate entries, and inconsistencies that hurt your rankings.

NAP Consistency Cleanup

Correct all variations of your business name, address, and phone number across the web to establish trust signals.

Top-Tier Directory Submissions

Manual submissions to 50+ high-authority general directories like Yelp, Yellow Pages, and Foursquare.

Industry-Specific Directories

Strategic submissions to niche directories relevant to your specific industry and service offerings.

Data Aggregator Distribution

Submissions to major data aggregators (Neustar, Data Axle, Foursquare) that distribute to hundreds of downstream sources.

Duplicate Listing Removal

Identify and merge or remove duplicate listings that dilute your authority and confuse search engines.

Ongoing Citation Monitoring

Monthly monitoring to catch and fix any new inconsistencies or inaccuracies that appear over time.

Detailed Citation Reports

Comprehensive reports showing all live citations with URLs, status, and consistency scores.

What Is NAP Consistency?

NAP stands for Name, Address, Phone—the core business information that must be identical everywhere online

Inconsistent (Bad)

Yelp:

ABC Plumbing Co.

123 Main Street

(555) 123-4567

Yellow Pages:

ABC Plumbing Company

123 Main St.

555-123-4567

BBB:

ABC Plumbing

123 Main Street, Suite A

(555) 123 4567

→ Confuses Google and dilutes authority

Consistent (Good)

Yelp:

ABC Plumbing Co.

123 Main Street

(555) 123-4567

Yellow Pages:

ABC Plumbing Co.

123 Main Street

(555) 123-4567

BBB:

ABC Plumbing Co.

123 Main Street

(555) 123-4567

→ Builds trust signals and ranking authority

Even small variations confuse Google's algorithm. We ensure your NAP is formatted identically across every single citation.

Citation Sources

Where We Build Citations

Strategic placement across multiple directory types for maximum authority

General Directories

  • Google Business Profile
  • Yelp
  • Yellow Pages
  • Bing Places
  • Apple Maps
  • Facebook

Data Aggregators

  • Neustar/Localeze
  • Data Axle
  • Foursquare
  • Factual

Industry-Specific

  • HomeAdvisor
  • Angie's List
  • Thumbtack
  • Houzz
  • Better Business Bureau

Local Directories

  • Chamber of Commerce
  • Local business associations
  • City/county directories
  • Regional platforms

Results You Can Expect

Tangible outcomes from professional citation building

Higher Local Rankings

Consistent citations across authoritative directories signal legitimacy to Google, directly improving your map and organic rankings.

Verified Business Authority

Citations act as trust signals that validate your business exists and operates at your claimed location.

Expanded Online Presence

50-100+ citations mean more places customers can discover your business when searching various platforms.

Long-Term Stability

Once built correctly, citations provide ongoing ranking benefits with minimal maintenance required.

Step-by-Step

Our Citation Building Process

From audit to authority building in four systematic steps

01

Complete Citation Audit

We scan 100+ citation sources to identify existing listings, check for consistency, and locate duplicate entries that need cleanup.

02

NAP Standardization

Establish the exact format for your business name, address, and phone number that will be used consistently across all platforms.

03

Strategic Citation Building

Manual submissions to 50-100+ high-authority directories, starting with top-tier sites and expanding to industry-specific platforms.

04

Cleanup & Monitoring

Remove duplicates, correct inconsistencies, and establish ongoing monitoring to maintain citation quality over time.

Why Choose Drawbridge Marketing

Professional citation building that delivers authority

Manual Submissions

We manually submit to every directory—no automated tools that get flagged as spam or create low-quality listings.

Quality Over Quantity

We prioritize high-authority directories that actually move the needle, not hundreds of worthless listings.

Guaranteed Consistency

99%+ NAP consistency across all citations with ongoing monitoring to catch and fix any discrepancies.

Build Your Authority

Ready to Build Citations That Rank?

Professional citation building that establishes authority and expands your digital footprint.